Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.

[edit] Current role

[edit] Marketing lead, Vastint UK

Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.

[edit] Past projects

[edit] Head of Communications, Wembley Park

Alex was responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.

[edit] Managing Editor of 'Splendour of Iran'

Alex worked in Iran and Hong Kong to deliver this three-volume study created to redefine the nation's identity; offering unprecedented insights into one of the world's most enduring civilisations, commissioned by Iran University Press.

[edit] Marketing Specialist, Barking Riverside

At one of the largest development in the Thames Gateway, Alex worked to establish a coherent written style, producing three design statements submitted as planning condition documents for Bellway Homes.

[edit] Content Lead, London 2012 Olympics

Alex worked for LOCOG/British Airways to manage a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.

[edit] 9/11 Memorial Author

Alex was author and creator of 'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS which set the approach to future Government memorial projects.

[edit] Author, RIBA

Alex provided a chapter to the RIBA's Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.

Articles on Designing Buildings Wiki

• Architectural publishing.
• Brand guidelines.
• Getting published.
• Mixed-use marketing.
• Place making.
• Property marketing.
• Self publishing for architects.
• Spelling.
• Technical notes on architectural publishing.
• Writing technique.